ONLINE-ADS>> Getting the most from a contest

Leslie Dreier (ldreier_at_pobox.com)
Thu, 27 Nov 1997 07:32:57 -0500

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I have a client for whom we are about to develop a contest. This is a New
York hotel with a newsletter page, and our thought was to have a quiz whose
answers could be found in the text.

For a prize, we are contemplating a night or free weekend at the hotel.

It seems to me that we would be reaching a market that is interested in a
New York hotel, and that our prize is sufficiently attractive and targeted.
The addresses we collect may very well turn into reservations pone day.

I would very much like to hear any comments, suggestions, for this
campaign, because if it works, I will replicate it elsewhere. Thanks in
advance.

Leslie Dreier

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Hotel Internet Strategies
Opening up new markets for your property
Mailto:hotelman_at_pobox.com Tel 212.423.5834 Fax 212.208.2536
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