Re: ONLINE-ADS>> Peter Bull's fanciful "ad piracy" hypothetical

Darren Cook (darren_at_factcomm.co.jp)
Thu, 27 Nov 1997 12:42:51 +0900

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>It is not turning off the graphics that infringes copyright,
>it is inserting new material (advertisements) that does
>so. There is some doubt as to whether using a special
>frame (e.g. "framing" the site and adding an ad) is legal
>or not (I think it is NOT).

If I have two browser windows open, at two different sites, then the adverts
visible in one are not infringing the copyright of the other site, even
though both are on my desktop at the same time.

Now if I ask my browser to show those as two frames in the same window, what
has changed? I'm still just viewing two sites.

All that Peter is suggesting (as I understood it) is a browser that always
has a frame open and pointing to the ISP's ad page. In return the I get free
internet access.

If the browser was identifying the adverts in a page and substituting its
own adverts (ie. those suggested by the ISP) in those positions... that is
an interesting issue. But it still seems that it counts as a user preference.

For instance, if I buy a newspaper, I'm free to cut it up and rearrange
things. I might decide to replace the front page ads with ads from another
newspaper. Yes, I have more interesting things to do in my life :-). But I'm
not breaking any laws by doing this (AFAIK).

Now if I have a tool (my ISP's browser) that will do this automatically, all
that is different is my life is now easier - no messing around with scissors
and tape.

Darren Cook

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