ONLINE-ADS>> Push - is the juice worth the squeeze?

waynep_at_media.emap.co.uk
Fri, 28 Nov 1997 17:52:33 +0000

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Sorry if I am re-opening old discussions here (I am relatively new to
this list) and I am sure there are multiple research/academic projects
going on to prove the worth of pushed content but I would be very
interested in any anecdotal evidence from fellow 'online-ad'ders
regarding the worth of emailed push content

Clearly the direct marketing applications of push are multifarious and
this is an obvious application of the technology. What I am interested
in is whether email (rather than browser) pushed content has had a direct
influence on the amount of traffic to a Website

Speaking from a personal perspective, I find pushed email very useful but
the number of times I actually return to a site is minimal - the
occasions I return are when I am sure the site will have additional
content in which I am interested. I wonder therefore whether 'push' is a
really cost-effective strategy to pursue for traffic generation or simply
another means of delivering data.

Is this case of the old maxim 'content is king' being true?

A fascinating list BTW

Wayne

Wayne Perrin
Business Development Director
BRAD

email waynep_at_media.emap.co.uk

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