Re: ONLINE-ADS>> Peter Bull's fanciful "ad piracy" hypothetical

Woody Stranieri (sherwood_at_mail2.nai.net)
Fri, 28 Nov 1997 16:44:50 -0500

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With all due respect to Mr Bull, he's way off the mark. Let's use a non-net
analogy:

A publisher distributes a magazine through a local bookstore. The bookstore
has paid for, say, a dozen copies of this month's issue - these are now the
property of the bookstore. The owner of the store then proceeds to insert
ad flyers for several local businesses, tears out some ad pages, and
applies stickers with more ads on the cover.

Doesn't sound too legal, does it?

As for his point about a user's browser settings already altering the
presentation of a web page, well guess what, that's the end user were
talking about, not a distributor. Using the above analogy, if I, the
reader, buy a magazine at a bookstore, I can tear out pages, highlight
items of interest, even rip off the cover if I like. The bookstore cannot.
That's why it does not.

The Internet may be a new medium, but the laws that will eventually govern
it will not be purpose-built from scratch - they will be derived from laws
pertaining to existing forms of publication.

Woody Stranieri
connpad designCafe
a discussion site for web professionals
http://www.connpad.com/designcafe

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