re: ONLINE-ADS>> Dunkin Donuts/Jumbo! Promotion-CORRECTION

Will Margiloff (will_at_jumbo.com)
Wed, 01 Oct 1997 08:30:19 -0400

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Sorry but I I just caught myself.

Will

richard hoy said:

>>How much cash do you have to put on the table to do a custom campaign
>before you are taken seriously by a site? I mean, for $10,000 I doubt a big
>site would build anything custom. But if I put $100,000 down, my guess is
>they would be more flexible.>

***************$10,000 ISN'T (not is) *********chump change in this
industry of "test buys and one month contracts." This promotion was unique
and a fair price was paid but not a break their budget amount. That kind
of selling will discourage advertisers when the promotion fails to meet
their expectations. Eventually they wont want to do anything like in the
future. Fair pricing and realistic goals are the keys to making the beyond
the banner opportunity a success.

Will

===========================================
Will Margiloff, V.P., Advertising & Marketing
Jumbo Inc.
43 West 33rd, NY, NY 10001
tel: 212-244-2870 ext. 11, fax: 212-244-2877
email: will_at_jumbo.com, Site URL: http://www.jumbo.com
===========================================

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