Re: ONLINE-ADS>> Online Couponing

Matthew Moog (mattmoog_at_coolsavings.com)
Fri, 3 Oct 1997 11:22:00 -0500

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Jerry,

Before I answer your question about on line couponing, I should state that I
am the Vice President of Sales for Interactive Coupon Network, the producer
of http://www.coolsavings.com.

Like most things on the Internet, there are many sites that somehow, in
someway claim to be a "coupon service". Most of them are not serious
efforts, meaning that they do not have the site traffic, the technology or
the advertisers to make the site successful for a potential advertiser. At
the most basic level, a site could scan a printed coupon and place it on a
site and call it a day. This is, in fact, what most coupon sites do. Many
of these sites are an outgrowth of local direct mail couponing programs and
do not take advantage of the Internet in ways that would seem to make sense.

At CoolSavings we took our time to develop the technology to securely issue
coupons that advertisers can target on a geo-demographic basis. We have also
chosen to work with national branded retailers, restaurants and travel
companies rather than local companies.

Here are some questions I would recommend you ask any Internet coupon
service. Can your coupons be targeted based on income, age, gender, zip
etc? What steps have you taken to personalize and secure the coupons that
are found on your site? Can you control the quality and the quantity of
coupons that are available to the consumer? What partnerships and
advertising initiatives do you have underway to bring consumers to your
site?

Hope this helps.

Thanks
Matt Moog
Vice President
Interactive Coupon Network
8755 West Higgins Road Suite 100
Chicago, IL 60631
ph: 773 693 1300 ext 114
fax 773 693 1311
http://www.coolsavings.com

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