ONLINE-ADS>> Ad Bytes / October 3, 1997 / issue 34

rhoy_at_o-a.com
Sat, 4 Oct 1997 16:53:03 -0500 (CDT)

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Ad Bytes / October 3, 1997 / issue 34
========================================

Ad Bytes is a weekly supplement to subscribers of The
Online Advertising Discussion list. It profiles news items
relating to online advertising, PR and promotion. Its purpose
is to two-fold:

1.) to keep subscribers informed about current issues in
the field, and
2.) to help spark new topics of discussion.

Subscribe and unsubscribe instructions are at the bottom of this message.

----------------------------------------------------------------------
This week's Online Advertising Discussion List sponsor:

Free Access to Archives of Larry Chase's Web Digest For Marketers
Through Oct. 31. For NAME enter "October" For PASSWORD enter "wdfm"
http://www.wdfm.com/archives.html

----------------------------------------------------------------------

In this issue:
==============

MODERATOR's NOTE
Back to School with ZDU

IN THE NEWS
WebTV to run online ads -- News.com
Internet promos bolster networks' fall programs -- Ad Age
Net Surf: The Truth about Webvertisements -- Wired News
Links, once taboo, seen as assets -- Net Marketing
IN SEARCH OF.....The Next Yahoo -- MC
ODIOUS ITERATIONS -- MC
Banner Ads Get Flashier, But Is It Enough? -- Web Week
Dilemma for Kids' Web Sites: Separating Fun... -- NYT Cybertimes
Interactive Imaginations Launching ContentZone -- IAR

NEW PRODUCTS, SERVICES, & REPORTS
OLAF - the On Line Advertising Forum

MODERATOR's NOTE
----------------

Before we get to the news this week, I wanted to let you
know that ZD University - the online distance learning
venture from Ziff-Davis - has a course in online advertising
that starts Monday (October 6).

The class is taught by Robbin Zeff, co-author of Advertising on
the Internet, and it runs for five weeks. Although the class
is filled, my sources tell me there is plenty of room for
auditors. Auditing a class simply means that you can not
post messages to the class discussion boards. You still get
all the benefits of Robbin's wisdom.

ZDU doesn't charge per course. Rather you pay a $4.95/month
fee and can then attend any number of classes you want. And
you can do so whenever it's convenient, rather then at a
specific date or time each week.

My understanding is that even though the class starts on
Monday, you can sign up at any time and still be able to
participate.

Info on the course is at:

http://www.zdu.com/zdu/catalog/opendetail3532.htm

Now on to the news!

IN THE NEWS
-----------

WebTV to run online ads
News.com
http://www.news.com/News/Item/0,4,14861,00.html

Last week Prodigy's users were upset about interstitial ads.
Now it appears WebTV users don't like them either.

==============

Internet promos bolster networks' fall programs
Ad Age
http://www.adage.com/interactive/articles/19970929/article3.html

If you have a television show premiering this Fall, be sure
you are cross-promoting on the Internet.

==============

Net Surf: The Truth about Webvertisements
Wired News
http://www.wired.com/news/news/culture/story/7345.html

A refeshingly practical view of what web advertising really means.

==============

Links, once taboo, seen as assets
Net Marketing
http://www.netb2b.com:80/cgi-bin/cgi_article/monthly/97/10/01/article.2

Are asking for reciprocal links a viable promotional
strategy anymore? Experts disagree.

==============

IN SEARCH OF.....The Next Yahoo
MC
http://www.marketingcomputers.com/october/yahoo.html

Great article on Yahoo and its branding strategy.

==============

ODIOUS ITERATIONS
MC
http://www.marketingcomputers.com/october/laberis.html

Some good advice on how to make your press releases not suck.

==============

Banner Ads Get Flashier, But Is It Enough?
Web Week
http://www.webweek.com/current/markcomm/19970929-banner.html

Banners are dead as an online ad vehicle. Or are they?

==============

Dilemma for Kids' Web Sites: Separating Fun Stuff From Ads
NYT - Cybertimes
http://www.nytimes.com/library/cyber/digimet/092997digimet.html

This article covers some fo the sensitive issues regarding
marketing online to children.

==============

Interactive Imaginations Launching ContentZone for Targeted Advertising
IAR
http://www.internetnews.com/IAR/1997/10/0302-inter.html

Fresh off their lawsuit win, Interactive Imaginations has a new
targeting mechanism for the CommonWealth Network called ContentZone.

NEW PRODUCTS, SERVICES, & REPORTS
---------------------------------

OLAF - the On Line Advertising Forum
http://www.olaf.net
guide to resources for online media planners and marketers

----------------------------------------------------------------------
This week's Online Advertising Discussion List sponsor:

Free Access to Archives of Larry Chase's Web Digest For Marketers
Through Oct. 31. For NAME enter "October" For PASSWORD enter "wdfm"
http://www.wdfm.com/archives.html

----------------------------------------------------------------------

SUBSCRIBE INSTRUCTIONS
======================

Fill out the form at: http://www.o-a.com/

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