Re: ONLINE-ADS>> Where do they come from?

Alan Ferguson (alan_at_5line.com)
Fri, 3 Oct 1997 17:03:51 -0700

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Mark Dolley <mark_at_zapworks.com> wrote:

>For the past 18 months, I have followed this groups' ponderings with avid
>interest, sometimes participating. One thing we never really seem to have
>resolved, is where the traffic actually comes from. Is it search
>engines? Is it bookmarks? Is it links? Is it browser buttons? Or is it
>banners? Whilst we have gone deep into the minutiae of the above, we
>never really seem to have resolved their relative importance. Admittedly,
>it will be different for each site and some information can be gleaned
>from server logs. But what about the poor folk who are pre-launch? Can we
>establish some general rules here? Where are the studies?

My guess is that a significant percentage comes from other media,
especially print of all kinds, with TV and radio next. I think this will
continue to be a large source and grow as more people sign on for the first
time.

Alan

________________________________________________________
Alan Ferguson
5line Communications http://5line.com 510 988 9393
SF East Bay area business directory http://creekwalk.com

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• Maybe in reply to: Mark Dolley: "ONLINE-ADS>> Where do they come from?"
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