ONLINE-ADS>> content advertising

Sandra Jacobs (Sandra.Jacobs_at_telescan.com)
Mon, 6 Oct 1997 17:24:01 -0500

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Hello everyone! I would love some feedback on content advertising.

I handle advertising for a site called wallstreetcity.com which is
geared toward investors. Since our viewers are pretty sophisticated, I
would like to expand from the normal "banner ads" and doing something
more educational. Several ideas would be to highlight a mutual fund
company for a month or perhaps an online brokerage firm.

Any ideas on what to charge for this? Anyone else doing this? I would
love to see some examples.

Thanks!

Sandra Jacobs
Internet Advertising Manager
http://www.wallstreecity.com
"The Investor's Supersite!"

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