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Date: Mon, 06 Oct 1997 15:59:28 -0300
To: Alan Ferguson <alan_at_5line.com>, online-ads_at_o-a.com
From: Robert Gordon <bgordon_at_theautochannel.com>
Subject: Re: ONLINE-ADS>> Where do they come from?

At 05:03 PM 10/3/97 -0700, Alan Ferguson wrote:

>My guess is that a significant percentage comes from other media,
>especially print of all kinds, with TV and radio next. I think this will
>continue to be a large source and grow as more people sign on for the first
>time.

We at the Auto Channel credit virtually all of our traffic to webcentric
promotion.We are closing in on 2 million page visits per month with almost
no outside promotion.We believe that outside promotion should come when the
site is worth coming back to. Our promotion plans included the addition of an
alliance site plus mass media...we will let you know how it effects audience.

Bob Gordon Gordon Communications
624 W. Main St. Louisville, KY 40202
502-584-4100 fax 502-568-2501
bgordon_at_theautochannel.com http://www.theautochannel.com

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