Re: ONLINE-ADS>> content advertising

Kevin (kevin_at_obgyn.net)
Mon, 06 Oct 1997 22:26:49 -0500

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> I would like to expand from the normal "banner ads" and doing
> something
> more educational. Several ideas would be to highlight a mutual fund
> company for a month or perhaps an online brokerage firm.
>

The main challenge is going to be getting a new advertiser for this
every month. It is hard enough getting and keeping customers let alone
rotating them in and out every month. If you can do it good luck.

What I would recommend is selling positioning, ie: entry pages to the
site and specific areas relative to different advertisers. Let them
provide information about themselves through their own web site as it
relates to their positioning at your site.

--
Kevin Leathers   PH:(512)451-2842  FAX:(512)377-5626
Director, Sales & Marketing OBGYN.net  <http://www.obgyn.net>
--
People with GREAT MINDS talk about IDEAS
People with AVERAGE MINDS talk about EVENTS
People with SIMPLE MINDS talk about OTHER PEOPLE


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 Next message: roBman: "Re: ONLINE-ADS>> Where do they come from?"
  Archive Home Page
  Search
 Previous message: Glenn Fleishman: "Re: ONLINE-ADS> VRML Banner Advertising"
 Maybe in reply to: Sandra Jacobs: "ONLINE-ADS>> content advertising"

 Next in thread: Diane Greer: "re: ONLINE-ADS>> content advertising"

       

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