Re: ONLINE-ADS>>Where does it all come from?

Dan Metcalfe (dan_at_fortunecity.com)
Tue, 07 Oct 1997 16:35:23 -0700

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>My guess is that a significant percentage comes from other media,
>especially print of all kinds, with TV and radio next. I think this will
>continue to be a large source and grow as more people sign on for the first
>time.

We have built up a large audience (millions of page views per month),
almost entirely relying on links, search engines and banner advertising.

We have spent large amounts on direct mail, print advertising and
traditional PR, but all of it has been nowhere near as effective as our
web based marketing. We know this because we have tracked very
carefully. After all, it is internet users we are after and where
better to find them than on the web.

Dan Metcalfe

--
Fortune City Ltd
London

http://www.fortunecity.com


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