NONE: Re: ONLINE-ADS> VRML Banner Advertising
Re: ONLINE-ADS> VRML Banner Advertising
Michael Sheehan (msheehan_at_cybernautics.com)
Tue, 07 Oct 1997 08:54:47 -0700
Glenn,
Thanks for your interesting feedback. I'm just wondering what type of
discussion animated GIFs received a couple of years ago...not all
browsers supported them (correct me if I am wrong) and they took some
time to download (and still do).
As far as I understand, both Navigator 3.0 and Explorer 3.0 included a
VRML browser in their "complete" download. Having recently installed IE
4.0 (gulp!), I noticed that they did not include a VRML browser, but, as
is the case with both NN and IE, if a page is encountered with a plug-in
that a user doesn't have, the user has the option to download it.
Regardless, this is a fairly typical occurrence now. While I am lucky to
have a T1 where I do most of my surfing, I wanted to clarify a
misconception about VRML files and bandwidth. I quote from an article on
VRML advertising located at:
http://vrml.sgi.com/feature
[begin quote]
<paraindent><param>left</param>"The file size of a 20 second VRML
animation is about 10k, significantly smaller than a similar file created
as an animated gif or Shockwave file. And since 'animated banners have
proven to get higher click through rates,' according to Hahner, 'the
benefits of using VRML for this are clear.' Additionally she said,
'Because VRML is a protocol language (like HTML) it can live on any
server.' This is very important to building next generation ubiquitous
applications."
</paraindent>[end quote]
I guess that my reasoning for posting the original message about VRML ads
was to see what direction on-line marketing people think that
"higher-tech" ads will take, given that the web moves incredibly quickly.
Even you mentioned some of the solutions taking place to provide newer
and richer media sources for content and advertising (e.g., video,
Shockwave, et al).
Why don't we put on our time-travel hats and think forward 1/2 year? Will
WebTV support it soon? (They continue to upgrade.) Will Aurora (Netscapes
reply to IE's desktop integration) embrace this technology? Think about
being able to walk around a product before you buy...
I, myself, don't know but I'm willing to say that VRML ads do have a good
chance, given the fact that the web is 2D but slowly moving towards 3D.
Anyway, that's my 2 cents...anybody else care to comment?
-Michael Sheehan
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