re: ONLINE-ADS>> content advertising

Diane Greer (Diane.Greer_at_www.gorp.com)
Tue, 7 Oct 1997 13:05:04 -0400

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Hi-

We have had very good success with Advertisers sponsoring content (or
content areas). The best example of this type of advertising can be seen
on our home page GORP - Great Outdoor Recreation Pages
(http://www.gorp.com). FujiFilm is sponsoring a story that we are running
on Autumn colors. Within the story you will see a "story board" running
down the right side of the article.

To date this type of sponsorship has proven to be much more effective that
traditional banner ads. We find that it really helps to have the story
directly relate to the advertisement -- in this case we have a film/camera
company sponsoring a photo story on Fall Foliage.

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Diane Greer Diane.Greer_at_www.gorp.com
GORP - Great Outdoor Recreation Pages http://www.gorp.com/

234 Berkeley Place, Suite 200 (718) 638-9310
Brooklyn, NY 11217 Fax: (718) 857-3026
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