ONLINE-ADS>> Branding on and off the web

Bob Williams (rmw_at_wwa.com)
Wed, 08 Oct 1997 14:52:46 -0500

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Greetings,

I've been lurking on the list for a while and have decided to it's time
to join in with some issues I'm struggling with.

My company develops internet enabled and internet based entertainment.
Our current products in development include games that can be downloaded
from the web, but must be periodically connected to the internet in
order to play. New levels and additional games can be added
transparently. Because of the connection we will be able to offer
changing banners, coupons, high score competitions, tie-ins to national
promotions etc. We can also customize the game to contain the sponsors
content or products. The sponsors branding effort can be experienced
whether the user is connected or not. The user can play the games
whenever they choose, and they don't ever have to open their browser.
Their are no plug-ins, navigator memory crashes, and you only download
the game once. (unlike many types of plug-in based content). Forgive
all the background but it's pertinent to the questions.

How does one value the cost of the off-line exposure? Do you think
advertisers will see the value and flexibility of the product structure
as described? Any input is greatly appreciated. Thanks.

Robert P. Williams
rmw media integration
rmw_at_wwa.com
(847) 714 - 9394

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