Re: ONLINE-ADS>> content advertising

Kevin Leathers (kevin.leathers_at_obgyn.net)
Wed, 08 Oct 1997 10:51:42 -0500

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Diane Greer wrote:
>We have had very good success with Advertisers sponsoring content (or

> content areas). (http://www.gorp.com). FujiFilm is sponsoring a
> story .....To date this type of sponsorship has proven to be much more
> effective that traditional banner ads. We find that it really helps
> to have the story directly relate to the advertisement -- in this case
> we have a film/camera company sponsoring a photo story on Fall
> Foliage.

Excellent example of an advertiser sponsoring content areas, especially
one that relates to their product. I think this is what many of us have
been talking about for quite some time. The content here could have
been, but most likely was not supplied by the advertiser. It could have
been sponsored by any film company, but Fuji got their name on this one.
It looks like a good branding campaign.

BTW: the site looks very interesting too. I'm ready to head to the
mountains.

--
Kevin Leathers   PH:(512)451-2842  FAX:(512)377-5626
Director, Sales & Marketing OBGYN.net  <http://www.obgyn.net>
Austin, Texas USA 78756  mailto:kevin_at_obgyn.net
ONLINE MEDIA KIT: <http://www.obgyn.net/advert/advert.htm>

--
People with GREAT MINDS talk about IDEAS
People with AVERAGE MINDS talk about EVENTS
People with SIMPLE MINDS talk about OTHER PEOPLE


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 Next message: J Mead of Telenium: "Re: ONLINE-ADS>> Third-party auditing"
  Archive Home Page
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 Previous message: Bob Williams: "ONLINE-ADS>> Branding on and off the web"
 Maybe in reply to: Sandra Jacobs: "ONLINE-ADS>> content advertising"


       

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