Re: ONLINE-ADS>> Third-party auditing

J Mead of Telenium (jonmead_at_wpg1.Telenium.ca)
Wed, 8 Oct 97 13:29 CDT

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Sandy wrote:

"I wonder what percentage of Web sites that sell banner space have
actually been audited?"

I represent the advertising interests for Telenium, a Canadian-based
company which operates one of Canada's most popular financial
websites.

We have been offering banner ad space at our site for about 9 months
now. When we first began accepting ads, we recognized that advertisers
would likely require us to have verify our stats with a recognized auditer.
However, to date, we have never been required to have our ad stats audited
by an independent third party as part of any campaign.

We have dealt with companies, agencies, and networks - large and
small - having had a wide range of Internet advertising experience. While
some have inquired about audits, none have made it a requirement for any
placement. Further, no potential advertiser/agency has stated that they
would not place banners at our site unless our stats were audited. (I admit
that this may have actually been the case in instances, I just never heard it!).

We recognize, of course, that this is not likely to continue. As a result, we
do have access to auditing services when need be.

Anyways, just my experiences. Hope this can help.

Jonathan

Jonathan Mead jonmead_at_telenium.ca
Marketing Director dir: 204-957-2833
_____________________________________

http://www.Telenium.ca
"The favourite destination for Canadian investors"
_____________________________________

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