Re: ONLINE-ADS>> Value of Test Banners?

Steven Heath (Steven_Heath_at_grey.net)
Fri, 10 Oct 1997 13:59:19 -0700

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> However, I would be far more intrigued to know whether agencies are
> having any luck persuading their clients to pay up for focus groups to
> look at banner creative, prior to testing.

Focus group testing for a fully intergrated campaign yes, just for banner
ads, no.

I however, did some major focus group testing for the launch of one of
my clients website. All told I had over 20 groups for testing. Now, some
of them the web was a small part of the subject matter and for some it was
100%.

Also, on a side note, the client did not pay for any of this testing. Grey
picked up the whole tab. Shall we say the client was VERY happy when they
found that the groups had excellent response and they did not pay a dime
to get it :-)

Steven Heath
General Manager - Western Division
GreyInteractive Canada

Phone: (604) 687-1001 Email: Steven_Heath_at_grey.net
Web: http://www.grey.net

Canada's only complete Interactive Marketing Agency

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• Next message: rhoy_at_o-a.com: "ONLINE-ADS>> Ad Bytes / October 12, 1997 / issue 35"
• Archive Home Page
• Search
• Previous message: Oliver Willis: "ONLINE-ADS>> Ads and the Thin Blue Line"
• Maybe in reply to: ghamilto_at_egghead.com: "ONLINE-ADS>> Value of Test Banners?"
• Next in thread: Ray Sola: "Re: ONLINE-ADS>> Value of Test Banners?"

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