ONLINE-ADS>> Ad Bytes / October 12, 1997 / issue 35

rhoy_at_o-a.com
Sun, 12 Oct 1997 11:45:13 -0500 (CDT)

• Messages sorted by: [ date ][ thread ][ subject ][ author ]
• Next message: Oliver Willis: "Re: ONLINE-ADS>> Ads and the Thin Blue Line"
• Archive Home Page
• Search
• Previous message: Steven Heath: "Re: ONLINE-ADS>> Value of Test Banners?"

Ad Bytes / October 12, 1997 / issue 35
========================================

Ad Bytes is a weekly supplement to subscribers of The
Online Advertising Discussion list. It profiles news items
relating to online advertising, PR and promotion. Its purpose
is to two-fold:

1.) to keep subscribers informed about current issues in
the field, and
2.) to help spark new topics of discussion.

Subscribe and unsubscribe instructions are at the bottom of this message.

----------------------------------------------------------------------
This week's Online Advertising Discussion List sponsor:

The Internet Advertising Report provides daily columns on every aspect
of Web advertising and marketing. It is updated daily and available in
a weekly newsletter. Subscribe at: http://www.internetnews.com/IAR

----------------------------------------------------------------------

In this issue:
==============

IN THE NEWS
The Cracks in Microsoft's Sidewalk -- Hotwired
Using Web Ad Space to Find Missing Kids -- BusinessWeek
Riddle Me Some Cash -- Wired News
Microsoft picks Coopers to audit... -- Ad Age
Bad rap: Companies patrol Internet for... -- Ad Age
Banner quarter for Web ad sales -- Ad Age
Extra credit for viewing ads -- News.com
Weather Up, CPMs Down -- MC

NEW PRODUCTS, SERVICES, & REPORTS
Free Program, NYC, Nov 13: Buying Ads on the Web

IN THE NEWS
-----------

The Cracks in Microsoft's Sidewalk
Hotwired
http://www.hotwired.com/synapse/feature/97/40/biggs4a_text.html

The never un-opinionated Brooke Shelby Biggs gives her view of the Microsoft Sidewalk strategy.

==============

Using Web Ad Space to Find Missing Kids
BusinessWeek
http://www.businessweek.com/1997/42/b3549118.htm

Ad network PageCount gives up part of its inventory to rotate banner ads about missing kids.

==============

Riddle Me Some Cash
Wired News
http://www.wired.com/news/news/business/story/7591.html

According to this report Riddler.com needs cash, and help with their advertising model.

==============

Microsoft picks Coopers to audit ad tracking reports
Ad Age
http://www.adage.com/interactive/articles/19971006/article1.html

A new player in the online auditing game just got legitimized thanks to Microsoft.

==============

Bad rap: Companies patrol Internet for online abuse
Ad Age
http://www.adage.com/interactive/articles/19971006/article2.html

You can tell everyone you heard it here first - monitoring how a company's image is perceived online will be a growth industry for PR agencies over the coming years.

==============

Banner quarter for Web ad sales
Ad Age
http://www.adage.com/interactive/articles/19971013/article2.html

Here is a breakdown of the IAB findings that online ad revenue increased 66 percent in the second quarter.

==============

Extra credit for viewing ads
News.com
http://www.news.com/News/Item/0,4,15151,00.html

CyberGold has figured out a way to let us pay off our Visa cards by just viewing ads.

==============

Weather Up, CPMs Down
MC
http://www.marketingcomputers.com/news/9710/07_01.html

Weather sites seem to be the only place where CPMs are on the rise, according to Focalink.

NEW PRODUCTS, SERVICES, & REPORTS
---------------------------------

Free Program, NYC, Nov 13: Buying Ads on the Web
http://www.accessabc.com/annlconf/adv-agncy.html
Experts probe Web ad marketplace. See URL--info, free registration.

----------------------------------------------------------------------
This week's Online Advertising Discussion List sponsor:

The Internet Advertising Report provides daily columns on every aspect
of Web advertising and marketing. It is updated daily and available in
a weekly newsletter. Subscribe at: http://www.internetnews.com/IAR

----------------------------------------------------------------------

SUBSCRIBE INSTRUCTIONS
======================

Fill out the form at: http://www.o-a.com/

UNSUBSCRIBE INSTRUCTIONS
========================

You may leave the Online Advertising Discussion List at
any time by sending an email message with the word UNSUBSCRIBE
(just the word) in the body or content of your message to:

online-ads-digest-request_at_o-a.com

if you get the digest version, and

online-ads-request_at_o-a.com

if you get the non-digest version.

Online Advertising Discussion List
http://www.o-a.com/

• Next message: Oliver Willis: "Re: ONLINE-ADS>> Ads and the Thin Blue Line"
• Archive Home Page
• Search
• Previous message: Steven Heath: "Re: ONLINE-ADS>> Value of Test Banners?"

With an archive of more than 14,000 postings, since 1996 the Online Advertising Discussion List has been the Internet's leading forum focused on professional discussion of online advertising and online media buying and selling strategies, results, studies, tools, and media coverage. If you wish to join the discussion list, please use this link to sign up on the home page of the Online Advertising Discussion List.