Re: ONLINE-ADS>> Building a "Push channel"

Ray Taylor (taylor_at_bizbiz.com)
Sat, 11 Oct 1997 12:34:50 +0100

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> From: Mauricio GARCIA PONTE <mgp_at_aboard.co.uk>
>
> I have a request to build and manage a "Push channel "for a big PR
> company They plan to broadcast to a targeted audience of 200
> journalist in a specialised market, 100 to 200 pieces of information
> a week.
>
> The journalist do use e-mail and Internet, but I have some doubts
> whether the "free available pushed information" will be accepted by
> this group of professionals that are already bombarded with e-mails > and
>faxes.
<snip>
>

You are right to be cautious. Journalists will not welcome the kind of
"push" that a big PR firm has in mind. However it could work if:

1. It is not too invasive, and

2. There is a high volume of (suitably indexed / digested) information
of relevance to the audience and properly archived.

I am currently developing a "push" press release channel aimed at UK
journalists - but using the old-fashioned kind of push (email). I would
be happy to compare notes.

Ray Taylor
New Media Communications
London +44 (0) 181 639 0015
http://www.ukmediaweb.com

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• Maybe in reply to: Mauricio GARCIA PONTE: "ONLINE-ADS>> Building a "Push channel""
• Next in thread: David Bowen: "Re: ONLINE-ADS>> Building a "Push channel""

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