RE: ONLINE-ADS>> Value of Test Banners?

Michele_Rennert (michele_at_netoutfit.com)
Mon, 13 Oct 1997 09:03:47 -0700

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Mark Dolley <mark_at_zapworks.com> wrote
>DoubleClick's TestIt! product seems a great idea to me, and they go with
>25,000 impression runs per banner. When it comes to knowing how to please
>advertisers, I'll take Doubleclick over LinkExchange.
>http://www.doubleclick.net/nf/adinfo/testiset.htm

Our agency includes this kind of testing into the media plan and our
clients have been pleased with the results. Some even pick their favorites
and see how they performed. Softbank, with the release of their new network
offers a similar model as Doubleclick with ROS and reports back in 48 hours.

Cheers,
Michele

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Michele Rennert http://netoutfit.com michele_at_netoutfit.com
phone 310-664-4821 fax 310-664-4801
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
The future belongs to those who believe in the beauty
of their dreams.-- Eleanor Roosevelt

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