Re: ONLINE-ADS>> Value of Test Banners?

Ray Sola (ray_at_volition.com)
Sun, 12 Oct 1997 16:09:25 -0400

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At 03:08 PM 10/9/97 -0700, you wrote:
>Do other sites ask for test banners? Are advertisers expected to pay for
>tests? What has been the value of test banners in predicting future
>outcomes?
>

At CigarLife, we are approaching some small cigar shops with web sites for
advertising. Some thought that just putting up the site was all it would
take to get visitors and sales. (I should point out that besides having
national ads on the main pages with the articles, we can run very local ads
in the directories of cigar stores and cigar bars.)

In order to convince people of the benefits of running ads with us, we have
been giving some a test run on the site. All the cigar related banners on
the site have been getting a 6% click thru when they first go up and then
level out at around 4%.

Just giving them 1000 free impresions, gets them 60 new visitors to there
site. For these small sites, that could equal the number of visitors that
they had the week before. Needless to say, they have been pleased with the
results.

Ray Sola

ray_at_CigarLife.com
_______________________________________

CigarLife - The Internet Cigar Magazine
http://www.cigarlife.com/

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