Re: ONLINE-ADS>> Building a "Push channel"

David Bowen (dbowen_at_net-profit.co.uk)
Mon, 13 Oct 1997 19:48:25 +0000

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In reply to Mr Garcia Ponte's message about the advisability of sending
e-mail press releases to journalists, I have some thoughts - until
recently I worked for The Independent in London.

Most journalists welcome press releases by e-mail, simply because they
are much easier to process and if necessary ignore than postal press
releases. If you have to open 100 envelopes every day, you get fed up
with having your hands cut to bits by the paper (no, you don't have
secretaries to do such things) - especially as you throw 95 of them away
immediately. An e-mail, by contrast, can be read and either filed or
deleted with great ease. I tend to print them out, but this is no great
hardship.

Another area where the Net can be really useful is photos. If a picture
desk is deperately looking for a photo late at night, when it is too
late to get anything from the agencies, they will leap at a nice
downloadable pic from the Web. It has to be good, and it has to be very
high resolution (the best idea is to display a low res one, but make the
high res one available through a link).

David Bowen

--
net profit: untangling the internet for business.
http://www.net-profit.co.uk. E-mail: info_at_net-profit.co.uk. Tel: 0181
516 4630. Fax: 0181 299 0366.


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• Maybe in reply to: Mauricio GARCIA PONTE: "ONLINE-ADS>> Building a "Push channel""

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