Re; ONLINE-ADS>> Where Do They Come From ?

Niranjan V. Raman (nraman_at_utk.edu)
Mon, 13 Oct 1997 15:11:21 -0400

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After several months of lurking, I thought I'd chip in with my two cents.
I am not surprised that most users are coming in from search engines. The
reason for this is two-fold, as I have been able to discern from my
research work on the Web: 1. It's far easier for consumers to just punch
in key words into a search engine than actually type in a URL which they
tend to forget. 2. Search engine returns enable users to use it as a
reference point to return each time after exploring one of the results. It
gives them a sense of navigational control when confronted with information
overload.

-Niranjan

=================================================
Niranjan V. Raman, Ph.D. nraman_at_utk.edu
Assistant Professor (423) 974-5097 [Voice]
Department of Advertising (423) 974-3048 [Dept.]
University of Tennessee (423) 974-2826 [Fax]
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