Re: ONLINE-ADS>> Value of Test Banners?

Tony DeSena (rainbwww_at_primenet.com)
Tue, 14 Oct 1997 18:16:50 -0700

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ghamilto_at_egghead.com asked:

>Do other sites ask for test banners? Are advertisers expected to pay for
>tests? What has been the value of test banners in predicting future
>outcomes?

Glen - As a twenty two year advertising veteran I can assure you that testing
makes sense, however the benefits primarily accrue to you. The knowledge is
most beneficial to you and could actually be detrimental to some sites.
Certainly the ad impressions benifit you. In my opinion it is unreasonable
for you to expect a free ride when it come to testing creative. You should
pick up the tab! This is a tough ad market. i think you are really pushing
it to ask for freebies unless the site agrees that the test is something that
will benefit both parties and therefore is amenable to picking up some portion
of the tab.

Tony

Tony DeSena <rainbwww_at_primenet.com>

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• Next message: Herman Tumurcuoglu: "Re: ONLINE-ADS>> Value of Test Banners?"
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• Maybe in reply to: ghamilto_at_egghead.com: "ONLINE-ADS>> Value of Test Banners?"
• Next in thread: Herman Tumurcuoglu: "Re: ONLINE-ADS>> Value of Test Banners?"

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