NONE: Re: ONLINE-ADS>> Political Advertising During Election Campaigns
Re: ONLINE-ADS>> Political Advertising During Election Campaigns
Kathy E. Gill (kathy.gill_at_boeing.com)
Wed, 15 Oct 1997 12:15:07 -0700
"Chris Bertchie" <chrisb_at_townhall.com> wrote:
>
> During the October 1996 election, between 10% and 12% of all voters
> got "some information" from the Web.
Hi, Chris -- which election? The November 1996 (US) Presidential
election?
>In part, that's a reflection of
> the high degree of political activism/voter turnout found in the
> online population (I've seen stats that indicate 65% of Web users
> vote, versus under 50% of the U.S. population, and stats that
> indicate that 95% of PC users vote versus 65% of the U.S. population -
> whatever, people on the Web do tend to exercise their right and/or
> opinion more than Americans at large).
I'd guess that this correlates well with higher income, higher education
-- both of which lead to higher voting percentages.
> It is also an indication that Election 2000 will be online - as will
> more and more Congressional, Senate, and local races.
Yes, looks like it will be 2000 -- I worked with a gubernatorial
candidate for the September 96 Washington state primary -- we were up on
the web in the fall of 95 -- I was convinced (oh early convert that I
was) that it was a "must." However, it was difficult to convince
campaign staff (I was volunteer on the communications outreach
committee) to get info to me in a timely and digital manner. However, I
did discover that even at that early date (relatively speaking in
hindsight), we had major political reporters asking for their news
releases via e-mail. (we lost the primary, btw, but that had nothing to
do with our web presence <grin>).
> Some ideas:
>
> - Online surveys that invited (short) statements of opinion, and
> posted them automatically (similar to our new "Share Your IRS Horror
> Stories" feature <http://www.townhall.com/townhall/infotain/irs/>)
Of course, make sure you have staff validate them (the stories) before
using them in a speech!
> - Immediate response to events (international or domestic scandals,
> or policy decisions, or heated debates over pending legislation).
Yes -- much more important today than in 96. And be sure to zap it to
the reporters and search engines at the same time.
> - Chat (moderated) with candidates, or with panel of experts.
Couple with forums, appearances at local internet cafes. And really
explicit policy positions on technology/privacy/etc. issues.
> - Voter education on specific issues, or on the candidate's planks:
> float the issues on news-oriented sites, and provide great links
> library on the issue position page.
YES! Also, links to your party (and vice versa)
Online ways to volunteer -- sign up for e-mail updates (special message
from the candidate) -- be able to take $ online (if you can get this
past your treasurers) -- candidate's full schedule online with info on
open/closed meetings and driving directions --
Kathy
Kathy E. Gill <kathy.gill_at_boeing.com>
----------------------------------------------------------------------
This week's Online Advertising Discussion List sponsors:
NO RISK TRIAL OFFER: Buy 100,000 impressions on Hotmail targeted to
your demographic. If you aren't throughly impressed after 2 weeks, we'll
credit your next buy. Details at http://www.hotmail.com/offer.html
--------
The Internet Advertising Report provides daily columns on every aspect
of Web advertising and marketing. It is updated daily and available in
a weekly newsletter. Subscribe at: http://www.internetnews.com/IAR
-----------------------------------------------------------------------
Online Advertising Discussion List To Unsubscribe send UNSUBSCRIBE
http://www.o-a.com/ to online-ads-request_at_o-a.com
