Re: ONLINE-ADS>> Counting Cached Banners with MatchLogic's TrueCount

Jay L. Gondelman (jayg_at_visionautics.com)
Wed, 15 Oct 1997 19:12:44 -0500

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richard hoy <rhoy_at_tenagra.com> wrote:

>A couple of questions for you all about this. First, what does this mean to
>publishers? Does it devalue our CPMs? Or, with audited Matchlogic statement
>in hand, can we now charge advertisers for that undercounted 76%?
>
>And second, what is the incentive to let Matchlogic look at any of my proxy
>server data?

This, IMHO, would certainly be a worthwhile service. How are proxy caches
identified? Where do we ferret them out? Does the server send a response
to a query saying "I'm caching this page(s)"? so the MatchLogic will know
where to go fish?

It seems to be the value of the numbers generated are like the magazine
audits that count pass-along value, beyond just the one subscription copy
that gets mailed or purchased.

Maybe it puts a better perspective on the CPMs, since they actual rate will
be lower, but the reach truly higher.

jay

Jay Gondelman, President |Building profitable one-on-one
Visionautics, Inc. |customer relationships
312.986.0321 direct line |through the power of
http://www.visionautics.com |Interactive Engineering (sm)

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• Next message: Tom Daly: "Re: ONLINE-ADS>> 3rd Party Content Branding"
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• Previous message: Scott Laughlin: "Re: ONLINE-ADS>> ONLINE-ADS>Value of Test Banners?"
• Maybe in reply to: rhoy_at_tenagra.com: "ONLINE-ADS>> Counting Cached Banners with MatchLogic's TrueCount"
• Next in thread: Ivan Weltman: "Re: ONLINE-ADS>> Counting Cached Banners with MatchLogic's TrueCount"

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