Re: ONLINE-ADS>> Counting Cached Banners with MatchLogic's TrueCount

Bruce Speyer (bruce.speyer_at_elecomm.com)
Thu, 16 Oct 1997 14:19:24 -0500

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>
>MatchLogic service solves cache problem Ad Age
>http://www.adage.com/interactive/articles/19971013/article7.html
>

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CACHE-BUSTING SLOWS DELIVERY

Presently, many sites employ "cache-busting" techniques that force
the delivery of ads and other content through the proxy servers for
each user who requests a page. The down side of cache-busting,
however, is it slows the delivery time for users, which harms the
viability of the Web medium.

TrueCount--which MatchLogic built at the behest of its largest
client, General Motors Corp.--delivers the best of both worlds.

It works in harmony with proxy servers to help manage bandwidth
while keeping control of the ads' distribution. Where possible, it
serves ads out of the institution's local cache or from the nearest of
TrueCount's 12 worldwide mirror sites. Thus, it not only counts
the total number of impressions shown behind proxies, but it
continues to manage the ad frequency and other targeting issues to
individual surfers behind the firewalls.

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I don't really understand how this works. I've build a system for ourselves
that uses what they call a "cache-busting" technique. It sounds like
TrueCount also does "cache-busting" but then employs a more sophisticated
HTTPd protocol sequence (302) to redirect the client to a cached ad if
possible rather then simply getting another graphic (200). Also, what is
the advantage of pulling the ad of a TrueCount mirror site rather then the
original content supplier's site.

I would be interested in a technical description of how this really can
work. Note, I am not on the online-ads list, this message was forwarded to me.

Thanks
Bruce Speyer

--
Bruce Speyer
Elecomm Internet Applications           Home of OBGYN.net
512-451-2842, FAX: 512-377-5626         Physician Directed Network
URL:   http://www.elecomm.com           http://www.obgyn.net
EMAIL: bruce.speyer_at_elecomm.com         bruce.speyer_at_obgyn.net
 A Texas HUB and QISV


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• Next message: Herman Tumurcuoglu: "Re: ONLINE-ADS> Value of Test Banners?"
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• Previous message: Chris Bertchie: "Re: ONLINE-ADS>> Ads and the Thin Blue Line"
• Maybe in reply to: rhoy_at_tenagra.com: "ONLINE-ADS>> Counting Cached Banners with MatchLogic's TrueCount"
• Next in thread: Chris Bertchie: "Re: ONLINE-ADS>> Counting Cached Banners with MatchLogic's TrueCount"

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