ONLINE-ADS>> Database marketing / invasion of privacy

Mark Dolley (mark_at_zapworks.com)
Mon, 20 Oct 97 03:26:01 -0700

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>The poll, which was based on telephone surveys with 1,002 adults, showed
>that only 1% of the respondents were "very willing" to share personal and
>financial information about themselves so that online ads could be
>targeted to their tastes. Some 11% said they were "somewhat willing," 23%
>said they were "not very willing" and a staggering 65% said they were "not
>very willing at all" to share such information.
http://adage.com/interactive/articles/19971020/article3.html

The questions:

Are people likely to come to accept what they perceive as invasion of
privacy, as ads are targeted according to strict profiling?

Or will this be seen by users as the straw which breaks the camel's back,
unleashing a wicked backlash against those who gather intimate details
about our everyday lives, and against those who use that information?

And can we get close enough to the accuracy of profiling with buys on ad
networks, choosing targeted sites who have established their user
demographics?

Answers please.

Mark Dolley, zapworks! | vox:(+1) 415 551 1800
=
http://www.zapworks.com | fax:(+1) 415 431 3084

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