ONLINE-ADS>> 10/21/97 - Ad Bytes / issue 36

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Tue, 21 Oct 1997 21:40:56 -0500 (CDT)

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Ad Bytes / October 21, 1997 / issue 36
========================================

Ad Bytes is a weekly supplement to subscribers of The
Online Advertising Discussion list. It profiles news items
relating to online advertising, PR and promotion. Its purpose
is to two-fold:

1.) to keep subscribers informed about current issues in
the field, and
2.) to help spark new topics of discussion.

Subscribe and unsubscribe instructions are at the bottom of this message.

----------------------------------------------------------------------
This week's Online Advertising Discussion List sponsors:

NO RISK TRIAL OFFER: Buy 100,000 impressions on Hotmail targeted to
your demographic. If you aren't throughly impressed after 2 weeks, we'll
credit your next buy. Details at http://www.hotmail.com/offer.html

--------

The Internet Advertising Report provides daily columns on every aspect
of Web advertising and marketing. It is updated daily and available in
a weekly newsletter. Subscribe at: http://www.internetnews.com/IAR

----------------------------------------------------------------------

In this issue:
==============

IN THE NEWS
RelevantKnowledge Announces Top 25... -- Business Wire
Browser wars affect advertising -- news.com
Media giant to launch city guides -- mews.com
Business Hopes to Capitalize on Web Word... -- Daily Scoop
AOL taps offline databases in ad targeting... -- Ad Age
GeoCities touts successful Web ads... -- Ad Age
Legal profession tries online marketing -- USA Today
FIRST PROFITABLE TV WEB SITE WCCO... -- E&P Interactive
Broad Appeal -- Synapse
After the Banner... -- Web Week
Ad Network Shifting Focus... -- Web Week
'Web Rings' Emerge as Alternative... -- Web Week
MattlyMedia Delivers New Streaming Ad Server... -- IAR

NEW PRODUCTS, SERVICES, & REPORTS
InterVU's Video Ads
1997 Webawards Competition

IN THE NEWS
-----------

RelevantKnowledge Announces Top 25
Most Trafficked Sites for the Month of September
Business Wire
http://biz.yahoo.com/bw/97/10/13/y0007_y00_41.html

RelevantKnowledge's top 25 sites, as ranked by vistors per month.

==============

Browser wars affect advertising
news.com
http://www.news.com:80/SpecialFeatures/0,5,14758,00.html

And overview of how the built-in push capabilities of Netscape and Explorer will effect online advertising.

==============

Media giant to launch city guides
new.com
http://www.news.com/News/Item/0,4,15397,00.html

Knight-Ridder becomes the newest player in the city guides market.

==============

Business Hopes to Capitalize on Web Word of Mouth
Daily Scoop
http://www.zdnet.com/yil/content/depts/dblscoop/9710/ds971020.html#scoop1

A new company solves that often crippling problem of what to do when you want to send someone a URL.

==============

AOL taps offline databases in ad targeting quest
Ad Age
http://www.adage.com/interactive/articles/19971020/article3.html

AOL starts offering highly targeted advertising using data from major direct marketer.

==============

GeoCities touts successful Web ads in new campaign
Ad Age
http://www.adage.com/interactive/articles/19971020/article4.html

Darwin Digital talks about their beyond-the-banner campaign for GeoCities.

==============

Legal profession tries online marketing
USA Today
http://www.usatoday.com/life/cyber/tech/ctb475.htm

Overview of the legal profession's foray into online advertising

==============

FIRST PROFITABLE TV WEB SITE WCCO of Minneapolis
E & P Interactive
http://www.mediainfo.com/ephome/news/newshtm/stories/101797n1.htm

A hybrid ad model let this site claim to be the first profitable one in its industry.

==============

Broad Appeal
Synapse
http://www.hotwired.com/synapse/feature/97/41/brown4a_1.html

According to journalist Janelle Brown, women still garner little respect in cyberspace.

==============

After the Banner: Testing New Kinds of Internet Ads
Web Week
http://www.webweek.com/current/undercon/19971013-banner.html

Some feel Interstitials are the wave of the future.

==============

Ad Network Shifting Focus From Banner Barter to Sales
Web Week
http://www.webweek.com/current/markcomm/19971020-barter.html

Here is a peek at LinkExchange's new revenue strategy.

==============

'Web Rings' Emerge as Alternative to Search Engines
Web Week
http://www.webweek.com/current/markcomm/19971020-webrings.html

The Internet's original ad networks join the rest of the commercialized web.

==============

MattlyMedia Delivers New Streaming Ad Server Technology
IAR
http://www.internetnews.com/IAR/1997/10/2001-mattly.html

A new ad server lets you do one-to-one marketing, streaming, and dynamic content creation.

NEW PRODUCTS, SERVICES, & REPORTS
---------------------------------
InterVU's Video Ads
http://www.yahoo.com/promotions/roadrally97/2.html
Volvo and CourtTV Use InterVU's Video Ads for Online Promotions.

1997 Webawards Competition
http://www.webaward.org
Competition for corporate web sites sponsored by Web Marketing Association

----------------------------------------------------------------------
This week's Online Advertising Discussion List sponsors:

NO RISK TRIAL OFFER: Buy 100,000 impressions on Hotmail targeted to
your demographic. If you aren't throughly impressed after 2 weeks, we'll
credit your next buy. Details at http://www.hotmail.com/offer.html

--------

The Internet Advertising Report provides daily columns on every aspect
of Web advertising and marketing. It is updated daily and available in
a weekly newsletter. Subscribe at: http://www.internetnews.com/IAR

----------------------------------------------------------------------

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