ONLINE-ADS>> Keyword Banner Sales

John E. Haag (jhaag_at_all4one.com)
Thu, 23 Oct 1997 00:13:26 +0000

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First, thanks to all for a very interesting list.

I have a meta-search site, and as yet, have not sold banners based on
keywords, and I wanted to get some feedback on my reasoning for this.

If I were an advertiser, such as Lexus or another upscale advertiser,
I would be VERY disappointed to learn that everyone who searched for,
'investing' or 'stock market' was being stripped off the top and shown
an "Investors Business Daily' ad. Or people searching for 'Jewelry'
were getting funnled into seeing an ad based on that keyword, leaving
me with a somewhat less desirable audience.

Any comments from advertisers or publishers would be appreciated.

John E. Haag
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