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NONE: ONLINE-ADS>> InterVU and new ad technology

ONLINE-ADS>> InterVU and new ad technology

Glenn Fleishman (glenn_at_popco.com)
Wed, 22 Oct 1997 22:43:37 -0700

Nigel McLaughlin writes:
>I was very excited about the article relating to InterVU in todays
>Ad Bytes. Their streaming technology and the possibilities it all has to
>offer seem impressive. Unfortunately, I was unable to get any of their
>demonstrations to work...
>As a developer and designer I would classify myself as reasonably
>web-savvy. If I can't get their ads to work then your average Joe is not
>going to be able to.

Actually, you've got it backwards. The average Joe, if there is one,
downloads or gets a preconfigured browser and doesn't mess with it. Us
sophisticated types are always doing various crap with plug-ins, settings
adjustments, etc. I have a feeling a lot of the technology I and others
have problems with are because we don't keep a braindead browser handy that
has never been modified from installation.

------------------------------------------------------------------------
Glenn Fleishman, unsolicited pundit. see my mug: http://www.glenns.org
editor in chief, NetBITS, an electronic journal: http://www.netbits.net
writer, perl hacker, Adobe Magazine columnist/editor . fax 206.285.0308
currently working on the book "Real World Scanning & Halftones," 2nd ed.
conference chair, Web Advertising '98 http://www.thunderlizard.com/webad
------------------------------------------------------------------------


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