ONLINE-ADS>> Buying keywords on search engines

©: (capek_at_watson.ibm.com)
25 Oct 1997 17:11:12 EDT

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I had been wondering for a while about what the search engines did when
confronted with more than one "purchased" keywords, and after the discussion
in Friday's digest, I got around to trying it. I'm puzzled with the results.

I tried the keyword LAPTOP on Yahoo several times, and consistently got
back an ad for IBM. Similarly, SEX elicited a banner which was advertising
a "broad interest" porn site. But when I tried LAPTOP SEX, I got back an
ad for Microsoft Front Page.

What can we conclude from this?

Peter Capek

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