NONE: ONLINE-ADS>> Digital Help / October 27, 1997 / issue 8
ONLINE-ADS>> Digital Help / October 27, 1997 / issue 8
rhoy_at_o-a.com
Mon, 27 Oct 1997 19:06:47 -0600 (CST)
Digital Help / October 27, 1997 / issue 8
==========================================
Digital Help is a periodic supplement to subscribers of The
Online Advertising Discussion list. Its purpose is to
provide a way to match list members who can help with
those seeking such things as:
-examples of online promotion to be used in a book or presentation
-statistics related to online promotion
-reviews of sites for the purpose of validating a promotional model
-opinions of their products related to online promotion
-participants for surveys related to online promotion
-job applicants for positions in online promotion
Please send your responses DIRECTLY to the PERSON MAKING THE
REQUEST, NOT to the list posting address.
subscribe/unsubscribe instructions are at the end of this message
----------------------------------------------------------------------
This week's Online Advertising Discussion List sponsor:
to sponsor this list, see: http://www.o-a.com/sponsor.html
----------------------------------------------------------------------
In this issue:
==============
JOBS
----
1.) internet advertising sales -- HomeArts Network
2.) european positions -- Software Direct Int.
3.) online advertising manager -- C|net
4.) online advertising manager -- Miami Herald
5.) advertising coordinator -- WebRep
6.) internet advertising engineer -- Wired
LOOKING FOR...
--------------
7.) allocation for online ads / tv viewing -- kkalbfle_at_canoe.ca
8.) ad management software -- lstendal_at_means.net
9.) marketing to spanish speaking web users -- tam_at_lot11.com
10.) ad management -- dgraham_at_webrep.net
11.) survey -- Wabnitz_at_aol.com
SITE CRITIQUE
-------------
12.) site critique/soliciting prizes -- drm_at_cybertowers.com
13.) interstitial ads -- ivan_at_tudogs.com
14.) ad critique -- Ricnum_at_aol.com
15.) setting up an web ad-campaign -- rljones_at_mailer.fsu.edu
----------------------------------------------------------------------
------------
JOB OPENINGS
------------
Date: Mon, 6 Oct 1997 08:28:16 -0400
From: fball_at_hearst.com (Frank Ball)
Subject: Internet Advertising Sales position (NY) at HomeArts Network
Due to the fast growth of HomeArts Network (http://homearts.com), we are
creating one or possibly two new positions for advertising sales in New York.
The ideal candidate will have at least one year experience in Internet
Advertising Sales plus sales experience in other media (print or broadcast
preferred). Candidate should be a self-starter, motivated, very aggressive and
possess strong presentation/people skills. Expert knowledge of the Internet is
essential! Please know Excel, Powerpoint, Act!
If interested, please send resume via fax to:
Frank A. Ball
Director of Advertising
HomeArts Network
http://homearts.com
212-649-2736 voice
212-977-3845 fax
fball_at_hearst.com
=============== POST 2
Date: Tue, 07 Oct 1997 15:04:02 -0700
From: Dan Metcalfe <dan_at_fortunecity.com>
Subject: European Positions Vacant
Software Direct International, a new Europe-based E-commerce venture
specialising in electronic software distribution and marketing, requires
the following people:
1) CEO - responsible for investor relations, internet market strategy
and implementation, expected to bring relavant experience in running
companies in return for a significant shareholding.
2) Marketing Manager - responsible for internet marketing and setting up
and maintaining relationships with content and reseller web sites.
Other web marketing positions possibly available for the right
applicants.
=============== POST 3
Date: Tue, 07 Oct 1997 17:25:10 -0700
From: Sean Lally <seanl_at_cnet.com>
Subject: online advertising manager
online advertising manager
Description: reports to director of advertising and promotion; manages the
creation, media placement, and tracking of online advertising campaigns for
the CNET network of Web sites. Responsibilities include: copywriting banner
ads; liaising with creative services department, ad services department,
CNET site managers, and external advertising sites; analyzing traffic,
campaign results, and click-through data; and recommending media placement
and weighting of ad campaigns.
Qualifications: candidate needs to be Internet proficient and have at least
one year of solid Internet advertising experience.
Send resumé to Sean Lally
seanl_at_cnet.com
=============== POST 4
Date: Wed, 8 Oct 1997 18:48:14 -0400
From: "Gordon, Rich (Miami)" <RGordon_at_herald.com>
Subject: Online advertising manager job available
The Miami Herald Publishing is looking for a creative, technologically
savvy, customer-driven sales manager to oversee online advertising for
services in two languages with appeal to local, national and
international audiences.
Products available now or soon include HeraldLink (www.herald.com), El
Nuevo Herald Digital (www.elherald.com), a bilingual PointCast channel,
and specialized sites devoted to entertainment, real estate, automotive
and recruitment.
You will:
--Hire, train and manage a dedicated staff of online sales
representatives
--Work with the paper's advertising department to get print ad sales
representatives to sell online and print/online packages
--Develop rate plans
--Negotiate contracts
--Work with the marketing department to develop promotional strategies
and materials
In addition, you will be a key member of our product development team,
with an enormous opportunity to shape our strategy and products. You
will play a critical role in helping integrate online services into the
fabric of our company.
Job requirements:
--Advertising sales experience
--An understanding of online advertising, preferably with first-hand
experience selling online ads
--Management experience preferred
--Bilingual (English/Spanish) preferred, but not essential.
If interested, please send a resume to me at rgordon_at_herald.com
=============== POST 5
Date: Wed, 22 Oct 1997 13:00:51 -0700
From: Neil Monnens <nmonnens_at_webrep.net>
Subject: Advertising Coordinator
WebRep, LLC, an online advertising representation firm based in San
Francisco with sales offices in Detroit, New York, and Los Angeles, is
looking for a highly motivated, detail oriented individual to fill an
entry-level position as Advertising Coordinator. Success in this role,
which mostly includes back office ad coordination and traffic reporting,
leads to a sales support position which can inevitably lead to a sales
position with this fast moving company. Other duties include managing
online ad campaigns, updating and expanding multiple databases, answering
phone calls, and sales support. The ideal candidate must demonstrate an
ability to excel in an incredibly fast-paced and challenging environment.
Also, the ideal candidate must have a passion for the world wide web and
enthusiasm for marketing and advertising. Strong communication skills and
familiarity with Excel, FileMaker Pro, and the Internet is needed. Please
send resume to jobs_at_webrep.net. Our site is located at http://www.webrep.net.
=============== POST 6
Date: Mon, 27 Oct 97 13:28:01 -0800
From: Caryl Shaw <caryl_at_wired.com>
Subject: Internet advertising engineer (admaster)
Please respond to Jennifer Hiller (jenhiller_at_wired.com) regarding this
position.
Internet advertising engineer (admaster)
Wired Digital currently has a position open in the software development
group.
The Internet advertising engineer, or admaster, is responsible for
managing engineering issues related to serving Internet advertisements -
similar to the way a traditional webmaster is responsible for serving
content.
The admaster is responsible for development and second-line support for
the ad server software (NetGravity). The admaster works with various
groups; with operations, to provide reliable service, with the ad sales
and ad production groups, to provide engineering representation and
technical support, and with others in engineering, to plan, develop, and
integrate new components of our ad serving methodology. The admaster also
works closely with the primary software vendor - NetGravity - and other
related external groups, including the Internet Advertising Board (IAB)
and the Audit Bureau of Verification Services (ABVS) for traffic auditing.
Although the admaster may draw on other groups, this is largely an
independent role in terms of daily tasks, and the person filling this
role must be comfortable with defining task lists, setting priorities,
providing feedback, and handing over deliverables on a regular basis -
without daily or task-level supervision. The admaster reports to, and
will work closely with, the director of software development. The
admaster will also work very closely with less-technical counterparts in
the advertising production, scheduling, and reporting areas of the ad
sales department, and with colleagues in the operations and applications
maintenance area inside engineering.
The ideal candidate for the position will have experience with NetGravity
ad-server software (either 2.x or 3.x), including installation,
configuration, operation, customization, and vendor relations in a live
production environment. Extensive experience with other complex
business-critical Internet software, for example personalization systems,
may be applicable. You must also have very strong systems integration
skills, within the context of three to five years' programming experience
with C. Some experience with Perl 5 and Java is also desirable. You
should also be able to demonstrate strong design skills, including
requirements management, system and application architecture, and good
low-level code design. You must be able to communicate clearly on both
technical and nontechnical subjects, verbally and in writing. You must be
familiar with Web technologies and, ideally, have some interest in media.
Most important is a proven ability to work independently in a fast-paced
production environment, accomplishing business-critical tasks and making
use of available task-oriented help without much direction. Bonus points
go to those with technical project leadership experience and experience
in the publishing or advertising industries.
Jennifer Hiller **jenhiller_at_wired.com**
Wired Ventures, HR
v415/276-5181
f415/276-5190
--------------
LOOKING FOR...
--------------
Date: Tue, 7 Oct 1997 09:50:33 -0400
From: Krista Kalbfleisch <kkalbfle_at_canoe.ca>
Subject: allocated for online advertising / affects on tv viewing
I am hoping that some one can help me answer the following questions. I
am looking for information on what percentage of media budgets are being
allocated for online advertising and how does an internet connection in
the home effect television viewing time?
Any help will be greatly appreciated. I thank you for your time.
=============== POST 8
Date: Wed, 08 Oct 1997 10:05:46 -0500
From: Lance Stendal <lstendal_at_means.net>
Subject: Ad Management Software
Hello group!
We are in the process of upgrading our ad management software and I need
some help with identifying the best ad management software available. I
am looking for something that can easily place ads across a network of
sites, work in a dynamic page environment, give us great targeting
capabilities, and easy to use reporting for the advertiser and the site,
that comes in at the right price.
I have been to Mark Welch's site but I am looking for some real-world
experiences from list members and professional reviews. If anyone knows
of any reviews or has personal recommendations (or products to avoid),
please contact me at <mailto:lstendal_at_futurepages.com>.
Thanks and have a great day!
=============== POST 9
Date: Tue, 14 Oct 1997 12:34:22 -0700
From: tam_at_lot11.com (Tamairah Woodward)
Subject: Marketing to spanish speaking web users
I have a client who wants their site registered with any spanish search
engines, directories and resources that will drive a spanish speaking
constituency to their site. Does anyone know of any vendors that
specialize in this? And they are interested in French also. We are
already registering the English version of their site with all of the major
directories - and the provider doing the English version was not able to
help at all. I don't speak/read spanish, so searching on the web for this
service has not proven to be easy either. Any suggestions would be much
appreciated! Please send suggestions directly to me also at tam_at_lot11.com
Muchas Gracias!
=============== POST 10
Date: Thu, 16 Oct 1997 18:05:16 -0700
From: David Graham <dgraham_at_webrep.net>
Subject: Ad Management
WebRep is in the process of evaluating ad management solutions for section
in ClickZ <http://www.clickz.com>. It is hard to get a real understanding
of the software without user feedback. Our goal is to compile information
from users of different products to get a representative sample and report
on the state of this emerging industry. If you are currently using a
commercial ad management product (NetGravity, ClickOver, Accipiter,
AdFinity, etc..) or service (Imgis, Focalink, etc..) and would like to
offer your input please send the system name along with your e-mail address
to admanage_at_webrep.net. Once responses are received, more detailed
questions will be sent on to you. In exchange for your participation, all
survey results will be e-mailed directly to you as they become available.
=============== POST 11
From: Wabnitz_at_aol.com
Date: Thu, 16 Oct 1997 00:27:20 -0400 (EDT)
Subject: survey
I would like to ask you for your support: I am a graduate student and I am
doing a survey about 'Industrial Marketing in Electronic Mediated
Environments - Does the Internet meet the Communication Needs of Industrial
Marketing?' That means, I am collecting information about how companies use
the Internet for their purposes, a very interesting topic.
Because I am not an Internet Pro like you, I find it extremely difficult to
collect email addresses of my target group (industrial, business-to-business,
and service companies with a web site) by surfing the web, and to get people
to participate at my survey.
Therefore I would like to ask you to distribute my email (or parts) to your
subscribers and to motivate them to participate at this very interesting
survey.
What can I offer? I can offer you two things:
1. a report on the survey,
2. to implement a link to your page (it is not a big site yet but people are
already looking at it and I just got started to publish this topic and the
site).
Please, check out my site at http://members.aol.com/imkineme
Thank you very much in advance.
Frank Wabnitz
******************************************************************************
PARTICIPATE IN A SURVEY? WHY BOTHER?
o To help a student finish his degree
o To contribute to a scientific analysis of Industrial Marketing with your
expertise
o To receive a report on this survey and see what other industries -- or
maybe your
own -- do
As a graduate student, I'm working on a final thesis entitled 'Industrial
Marketing in Electronic Mediated Environments: Does the Internet Meet the
Communication Needs of Industrial Marketing?' The paper's purpose is to
analyze the communication aspects of Industrial Marketing (also Service and
Business-to-Business Marketing) and to determine the role the Internet plays
in this marketing.
If you participate, I will send you a copy of my analysis at the end of
November. The information you provide will be kept strictly confidential. All
you need to do is:
o go to my web site at http://members.aol.com/imkineme/survey.htm and do the
survey online, or
o request a copy as a WinWord document by emailing me at wabnitz_at_aol.com, or
o download it from my homepage, print it out and return it by fax to
+1 (713) 863-1292.
Either way, thank you very much for your time.
--------------
SITE CRITIQUE
--------------
Date: Fri, 03 Oct 1997 22:31:44 -0700
From: "Marlene M. Maheu, Ph.D." <drm_at_cybertowers.com>
Subject: Site Critique/Soliciting Prizes
Dear List Members:
We've just gotten authorization to complete a research project related to
the Psychology of Online Relationships. We now need to collect data quickly
from our popular magazine, Self-help & Psychology. We're considering
running an essay contest, and also rewarding people for completing our
surveys by offering a prize.
Now all we need to do is find a company willing to donate a prize, and
figure out how to run a contest :| If you have suggestions about either,
please send my way! If you have any other ideas, pro or con, please let me
know. We are clinicians, and not trained in sales or marketing, so your
help would be greatly appreciated.
Meanwhile, here's the announcement I've prepared. If you can, please let me
know what you think about that, too. And where would you suggest I post it?
Are there any lists in particular that would be interested in this type of
free advertising opportunity?
Thank you in advance!
Marlene Maheu
~~~
Self-Help & Psychology magazine is soon to launch a media-blitz to promote
the completion of several surveys and contests related to CyberSex,
CyberAffairs, and CyberRelationships.
We are looking for a company who is willing to donate a prize for our
contests in exchange for advertising space. Our magazine gets over a
million hits per month, with over 75,000 readers who stay on our pages for
over 60 seconds. We are the oldest and most popular of all self-help
websites online, and get readers from all over the globe.
Content is research-based, and written predominantly by professionals.
Numerous interactive areas allow readers to communicate publically about
their concerns with other readers. We have over 70 contracted professionals
who donate their time, energy and resources to our effort to give free
information to the self-help and psychology community.
Please drop in an consider donating a prize for our contest. We will make
it worth your while! <http://cybertowers.com/selfhelp>
Marlene Maheu, Ph.D.
<drm_at_cybertowers.com>
~~
If you are a Professional and have ever offered mental health services
online,
please complete our Online Provider Survey
http://cybertowers.com/cgibin/health_survey.cgi
List your mental health software or hardware for free at:
<http://cybertowers.com/cgibin/prof.cgi>
Post your classified ad for free at:
http://www.cybertowers.com/selfhelp/classifieds/index.html
=============== POST 13
Date: Tue, 7 Oct 1997 17:33:01 +2000
From: "Ivan Weltman" <ivan_at_tudogs.com>
Subject: Interstitial Ads
We are experimenting with an interstitial method which we call Three
Blind Mice. The interstitials are initiated by the user, and the
banner is the interstitial equivalent of the rotating banner.
We are trying to think of ways of initiating visitor action (other
than curiosity) and will gratefully accept suggestions.
The banner may be seen at http://tudogs.com/webtools1.html
=============== POST 14
Date: Tue, 7 Oct 1997 23:53:45 -0400 (EDT)
From: Ricnum_at_aol.com
Subject: ad critique
Hello Everybody,
About a year ago, I didn't even know how to turn a computer on, much less
creat a website. I joined this list to learn from you who know how to do it.
I haven't recieved enough messages yet to get a feel of this list. But then
I never had any dealings with list until 3 days ago when I stumbled accross a
list by accident. I joined that list and was amazed at all the email I got.
It was rewarding to get some email that wasn't junk!. So I decided to go to
a search engine and look for other list. This is how I found this one. I
signed up right away.
Being that this is a list for people who publish, ether e-mags or websites, I
thought this is the list I'm most interested in.
I have created a newsletter called The Morecash Newsletter!. So far its only
a website, but I would like to make it an email newsletter. I can get email
addresses to send it to, but I don't want to spam it.
Having tried to market a couple of business opportunities, I learned that a
lot of people are promoting the same thing I am. Giving me a small return
for my effort.
So I decided to be creative and come up with away to get people to come to a
website filled with information. That's when I created Ricnum's Ad Page! in
hopes to draw people to the site. I posted ads everywhere. Still my count
is small. I get more writers sending me articles to post on my site, than
orders for the free ad space I offer.
I've followed all the rules, as I understand them. I use the word Free as my
first word for the ads. I've read 100's of articles over the years on
marketing. Most dealing with print advertising. So I do have some knowledge
of the subject.
I would really like to learn how I can make this site successful and The
Morecash Newsletter. If any of you can share with me some tips as to how I
can get people to learn about my site without spamming and without spending a
lot of money. I would be delited
I work a daytime job, so I'm not loaded with money. I have spent a lot on it
though. I placed an ad in a large email publication, but it hasn't came out
with my ad in it yet
To give you an idea of what I am doing. Here is the Ad I've posted and ran in
the email newsletter.
Free Money Making Reports. Free 40 Word Classified Ad. The Morecash
Newsletter.
The Internet Law Library. Plus A Whole Lot More. A Wealth Of Information All
At Ricnum's Ad Page!
http://members.tripod.com/~Ricnum/adpage.html
So tell me folks. Is this the wrong ad or what? Please feel free to visit my
site and tell me what you think. I have placed a lot of information on it.
And some of the articles are by people that everyone of you have heard of.
You can go directly to the site. or if you would like the contents of The
Morecash Newsletter. Send an email to sendinfonow_at_infofree.com.
I've made this letter to long already so I will go for now.
=============== POST 15
Date: Thu, 23 Oct 1997 14:50:11 -0400 (EDT)
From: rljones_at_mailer.fsu.edu
Subject: setting up an web ad-campaign
Hi, all.
I work with small, volunteer-run group that offers free roleplaying
game/discussion lists. We decided for various reasons to look for ways of
raising money to purchase and run our own system.
Since we don't want to start charging subscribers, we thought advertising
would be the way to go. One problem, no one has time (as a volunteer) to
set up and manage an ad campaign big enough to raise enough money on a
steady basis.
Obviously, we are going to have to do something different. One
possibility we are considering is to see if someone would do it on a
commission-only basis.
I'd appreciate any ideas--if this one sucks--of how we should proceed.
Oh, if you want to know more about the group, visit the web page at:
http://stargame.dyn.ml.org
Randye Jones
----------------------------------------------------------------------
This week's Online Advertising Discussion List sponsor:
to sponsor this list, see: http://www.o-a.com/sponsor.html
----------------------------------------------------------------------
SUBSCRIBE/UNSUBSCRIBE INSTRUCTIONS
==================================
To JOIN the list, please fill out the form at http://www.o-a.com/
You may leave the Online Advertising Discussion List at
any time by sending an email message with the word UNSUBSCRIBE
(just the word) in the body or content of your message to:
online-ads-digest-request_at_o-a.com
if you get the digest version, and
online-ads-request_at_o-a.com
if you get the non-digest version.
Online Advertising Discussion List
http://www.o-a.com/
