Re: ONLINE-ADS>> Buying keywords on search engines

Ray Sola (ray_at_volition.com)
Mon, 27 Oct 1997 19:47:54 -0500

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At 05:11 PM 10/25/97 EDT, you wrote:
>I had been wondering for a while about what the search engines did when
>confronted with more than one "purchased" keywords, and after the discussion
>in Friday's digest, I got around to trying it. I'm puzzled with the results.
>
>I tried the keyword LAPTOP on Yahoo several times, and consistently got
>back an ad for IBM. Similarly, SEX elicited a banner which was advertising
>a "broad interest" porn site. But when I tried LAPTOP SEX, I got back an
>ad for Microsoft Front Page.
>
>What can we conclude from this?
>
> Peter Capek
>

We talked with Yahoo about buying some search terms. They gave us separate
counts for the number of times that certain words were requested on average
and what it would cost us. "cigar" and "cuban cigar" were two separate
items. We could buy one and not get the other. "cigar" would also not get
you "cigars". Hope that helps.

Ray Sola

ray_at_CigarLife.com
_______________________________________

CigarLife - The Internet Cigar Magazine
http://www.cigarlife.com/

We may smoke leaves, but we don't kill trees.

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