ONLINE-ADS>> FlyCast performance (one person's experience)

Mark J. Welch, Esq. (markwelch_at_ca-probate.com)
Mon, 27 Oct 1997 14:32:58 -0800

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FYI: I have posted a very detailed summary of my October results from
FlyCast, both as a member site and as an advertiser, at
http://www.markwelch.com/flycast.htm

One of the things that amazes me is that Hotmail -- a company
which I personally dislike intensely -- is continuing to spend at
rates of $9 and $10 CPM at my site, for performance which I
consider to be dreadful: they are paying a net rate of 85 cents
for each clickthrough (after 8,000 adviews).

For those who don't know: FlyCast is an advertising broker,
operating a network that allows buyers to place advertising
on about 300 web sites (or any subset of those sites). You
can find more information about FlyCast at http://www.flycast.com/
and you can find more information about ad networks and brokers at
http://www.markwelch.com/bannerad/

-- Mark J. Welch, Esq. (510) 462-8483 http://www.ca-probate.com/
-- Note: area code will change in April 1998 to (925)
-- Web Site Banner Ads and Web Counters: http://www.markwelch.com/
-- Small Office / Home Office Consumer: http://www.sohoconsumer.com/

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