Re: ONLINE-ADS>> Buying keywords on search engines

Steven Heath (Steven_Heath_at_grey.net)
Mon, 27 Oct 1997 09:51:14 -0700

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> I tried the keyword LAPTOP on Yahoo several times, and consistently got
> back an ad for IBM. Similarly, SEX elicited a banner which was
> advertising a "broad interest" porn site. But when I tried LAPTOP SEX, I
> got back an ad for Microsoft Front Page.
>
> What can we conclude from this?

MS is buying "unusal" keywords to promote its products and to get Reno
sniffing down other tracks; or more likely

My dealings with keyword buys are based on the string that you want to
buy. So, I could buy two words yak and blue. But if more than just that
string, ie, yak is inputted it would not match. Even if the person enters
blue yak.

One phrase I was looking for was "travel insurance". Travel was already
taken as was insurance, but this this case "travel insurance" was not
taken.

Hope its helps.

Steven Heath
General Manager - Western Division
GreyInteractive Canada

Phone: (604) 687-1001 Email: Steven_Heath_at_grey.net
Web: http://www.grey.net

Canada's only complete Interactive Marketing Agency

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