 |
|
NONE: ONLINE-ADS>> Unsold Inventory
ONLINE-ADS>> Unsold Inventory
Jason Rapasky (jason_at_adbot.com)
Wed, 29 Oct 1997 13:38:03 -0600
Dear Group:
I just read "The Charge Is On" in the October 27, 1997 ADWEEK, an
article discussing the recent proliferation of sites adopting a
subscription fee payment method. To paraphrase, the article states
subscription fees as an alternative to advertising, but I believe that
the move to subscription fees is the result of high CPMs. Many sites,
even those asking for CPM's in the $20 range, are pushing advertisers
away. Advertisers simply want to get the most for their money. When
average sites ask for an above average CPM, why blame the advertiser for
not being interested? As a result the publishers have to become
creative, and that's how we get the advent of subscription fees. Here
is a simple formula: High CPM = Unsold Inventory = Publisher Panic =
Subscription Fees. Thank you very much for your time and I would enjoy
any feedback.
Jason R. Rapasky
Adbot Research
Jason_at_adbot.com
http://www.adbot.com
HOW TO JOIN THE ONLINE ADVERTISING DISCUSSION LIST
|
With an archive of more than 14,000 postings, since 1996 the
Online Advertising Discussion List has been the Internet's leading forum focused on professional discussion
of online advertising and online media buying and selling strategies, results, studies, tools, and media
coverage. If you wish to join the discussion list, please use this link to sign up on the home page of the Online Advertising Discussion List. |
|
|
Online Advertising Industry Leaders:
Local SEO with Video
Houston SEO
Houston Web Design
Add your company...
|
