Re: ONLINE-ADS>> InterVU and new ad technology

Jhgolfmag_at_aol.com
Thu, 30 Oct 1997 17:35:47 -0500 (EST)

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Nigel McLaughlin <compar_at_compar.com.au> wrote:

>I was very excited about the article relating to InterVU in todays
>Ad Bytes. Their streaming technology and the possibilities it all has to
>offer seem impressive. Unfortunately, I was unable to get any of their
>demonstrations to work *sigh*... blank areas where movies are meant to
>be,
>Javascript errors (in the Volvo Road Rally) and so forth.

We've had ongoing experience more than four months time serving the V-
banners on GOLFonline. The number of problems we've had is negligible.
The few that cropped up were from users who had Java mis-installed in
the browsers.

GOLFonline's users are decidedly not the bleeding edge of online
technology. Only 10% use Netscape Communicator 4.0, and an equal
number still use Navigator 2.0! If we had problems delivering this ad,
we would have instantly yanked it. But we've successfully served it
since July, and overall had a great reaction to it, including a 300
percent increase in click throughs.

--Julie Hansen
GOLFonline
http://www.golfonline.com

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