ONLINE-ADS>> Street Rate

Myshel Frenz (myshel_at_e-valuations.com)
Fri, 29 Aug 1997 10:34:23 -0700

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I'm in the midst of planning banner ad buys for third quarter, and
assessing the difference between standard rate card ad rates vs. "street
rates". In comparing rates at major search engine/directories/portals ,
I see that the going CPM hovers around $20 per general rotation banners,
then increases to $30 CPM for category runs and $50 for Keyword banners.

Ok, so those are the standard market quotes...how does one smaller site
acquire a "street rate" other than purchasing consecutive monthly runs,
which are also rate-carded? Is there any protocol to proposing and/or
acquiring street rates? A system similar to traditional media
advertising comes to mind, where rate cards are simply a front, or
industry yardstick, for the actual rates advertisers pay out. If the
later is the case, what experience have you had at discounted levels?

Myshel Lyn Frenz
Marketing Specialist
E-valuations Research myshel_at_e-valuations.com
1109 First Avenue, Suite 205 Phone: 206.224.8303
Seattle, WA 98101 Fax: 206.467.7108

Check out the Questions.net survey site: http://www.questions.net
Get our Corporate scoop: http//www.e-valuations.com

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