Re: ONLINE-ADS>> While You Wait

Chris Bertchie (chrisb_at_townhall.com)
Wed, 3 Sep 1997 14:00:39 +0000

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> >Has anyone out there used Echomedia "While You Wait" technology or anything
> >similar? The basic idea is while you are downloading a piece of software a
> >second browser window opens and throws you an ad. Know anything about this?
>

We've been working with Adletts, a "while you wait" interstitial
creator, to develop an "adlett" and companion banner. We've provided
the art (which has to be created with vector-based graphics),
they've done the java-scripting, and we are waiting for the test run
(combination of adlett and banner; adlett alone; banner alone) to
debut on Infospace. The results should be interesting, viewed with an
eye toward maximizing "branding effectiveness" in Web advertising.

I missed the Online Advertising conference in NYC - anybody have
an ideas as to how many similar technologies or providers exist?

Chris Bertchie,Advertising Director
TOWN HALL (townhall.com)
214 Massachusetts Avenue, N.E.
Washington, DC 20002
Phone: 202-608-6019 Fax: 202-544-7330
Email: chrisb_at_townhall.com

The democratic process gets wired at townhall.com!

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