ONLINE-ADS>> Ad Bytes / September 5, 1997 / issue 30

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Ad Bytes / September 5, 1997 / issue 30
=======================================

Ad Bytes is a weekly supplement to subscribers of The
Online Advertising Discussion list. It profiles news items
relating to online advertising, PR and promotion. Its purpose
is to two-fold:

1.) to keep subscribers informed about current issues in
the field, and
2.) to help spark new topics of discussion.

Subscribe and unsubscribe instructions are at the bottom of this message.

----------------------------------------------------------------------
This week's Online Advertising Discussion List sponsor:

9/6 - 1:00 pm EDT: Search Engine Optimization
Presented by Danny Sullivan, Calafia Consulting
** Webmaster Week at PlaceWare! ~ http://www.placeware.com **

----------------------------------------------------------------------

In this issue:
==============

MODERATOR's NOTE
Fall Special Double Issue

IN THE NEWS
Tech-savvy IN2 wins new clients, adds business -- Ad Age
TV Grabs for Its Share of Classified Ads -- Wired New
Keywords alleged to violate trademark -- News.com
I/Pro Regroups With New CEO And Site Measurement... -- Web Week
AOL Study Finds Ads Effective -- Web Week
Startup Launches Real-Time Ad Marketplace -- Web Week
New Net ads make a noise -- News.com
Don't waste money on creating content;... -- Red Herring/HITS
Do Web sites reach top execs? Prove it! -- NetMarketing
Design firm finds offline benefits in Web site -- NetMarketing
The Web: Your ad here -- PBJ

NEW PRODUCTS, SERVICES, & REPORTS
PR Web
net.Analysis Pro NT

MODERATOR's NOTE
----------------

Hey all,

I took a much deserved vacation over the Labor Day weekend. The downside is that it put me way behind. As a result, I wasn't able to put out an Ad Bytes last week even though I collected all the links.

Instead of calling this an Ad Bytes with both this week and last week's links in it, I'm dubbing it my "Special Fall Double Issue."

How's that for a positive marketing spin?

Enjoy it with some hot apple cider and a piece of pumpkin pie.

richard
moderator

IN THE NEWS
-----------

Tech-savvy IN2 wins new clients, adds business
Ad Age
http://www.adage.com/interactive/articles/19970825/article2.html

Interactive banners with click-through rates of up to 30% seems to be the specialty of New York's IN2.

==============

TV Grabs for Its Share of Classified Ads
Wired New
http://www.wired.com/news/news/business/story/6424.html

Now TV is muscling in on the lucrative classified ads market.

==============

Keywords alleged to violate trademark
News.com
http://www.news.com/News/Item/0,4,13799,00.html

Putting your competitors' company and product names in your META tags could land you in court.

==============

I/Pro Regroups With New CEO And Site Measurement Service
Web Week
http://www.webweek.com/current/news/19970825-ceo.html

Online auditor I/Pro revamps its offerings.

==============

AOL Study Finds Ads Effective
Web Week
http://www.webweek.com/current/markcomm/19970825-aol.html

AOLers love their banner ads. A survey of 3,600 AOL users found, among other things, a 40% recall rate for banners.

==============

Startup Launches Real-Time Ad Marketplace
Web Week
http://www.webweek.com/1997/08/18/markcomm/19970818-marketplace.html

A new ad network is on the scene offering real-time ad buying and targeting without cookies.

==============

New Net ads make a noise
News.com
http://www.news.com/News/Item/0,4,13936,00.html

Modem Media has created ad banners that incorporate sound, but require no plug-in.

==============

Don't waste money on creating content; purchase Internet media space.
Red Herring/HITS
http://www.herring.com/hits/04/name.html

The editors of HITS magazine, a quarterly supplement to Red Herring, pen a strong case against sinking money into a web site strictly for branding.

==============

Do Web sites reach top execs? Prove it!
NetMarketing
http://www.netb2b.com/cgi-bin/cgi_article/monthly/97/09/01/article.1

Do you really know who you are reaching with your site?

==============

Design firm finds offline benefits in Web site
NetMarketing
http://www.netb2b.com/cgi-bin/cgi_article/monthly/97/09/01/article.3

Here is a case study of how one company is integrating online and off-line promotion, and standing out among their competitors as a result.

==============

The Web: Your ad here
The Philadelphia Business Journal
http://www.amcity.com/journals/high_tech/philadelphia/1997-09-01/story8.html

Here is a good article that explores the issue of if advertising on the web is really worth it.

NEW PRODUCTS, SERVICES, & REPORTS
---------------------------------

PR Web
http://www.prweb.com
FREE communications tools. Post your press releases in our database

net.Analysis Pro NT
http://www.netgen.com/
The most complete Web site usage analysis solution for Windows NT.

----------------------------------------------------------------------
This week's Online Advertising Discussion List sponsor:

9/6 - 1:00 pm EDT: Search Engine Optimization
Presented by Danny Sullivan, Calafia Consulting
** Webmaster Week at PlaceWare! ~ http://www.placeware.com **

----------------------------------------------------------------------

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