Re: ONLINE-ADS>> If you list me, I'll list you ..

Kathy E. Gill (kathy.gill_at_boeing.com)
Mon, 08 Sep 1997 10:54:21 -0700

• Messages sorted by: [ date ][ thread ][ subject ][ author ]
• Archive Home Page
• Search
• Next message: Kevin Leathers: "Re: ONLINE-ADS>> If you list me, I'll list you ..."
• Previous message: Larry D. Thompson: "Re: ONLINE-ADS>> If you list me, I'll list you ..."

Steven Heath:

> I would like to throw in my thoughts in no particular order:
<SNIP>
> As a rule linking to other sites does not provide ROI to a commerical
> site.

The web is MORE than commerce. It is an image, positioning and public
relations medium as well. The culture of the Net is to share links. To
refrain from doing so may alienate some of your customers. In my reviews
of sites, I specifically note which are not contributing to Net share,
be that thru links or "publicly shared" information.

For example, a print journal that prints ONLY TOC and a subscription
form gets low marks; they are in violation of Net culture. I'm not
suggesting you put all issues online; but you can provide articles from
back issues. AND you can provide links to other resources providing
information.

Remember, people are online to find information; that search may lead to
purchase, but that's (usually) not the primary reason someone logs on.

It is the rare company that does not have some issue (particularly in
this day of activism) that couldn't be addressed with links to
appropriate web sites.

Kathy

----------------------------------------------------------------------
This week's Online Advertising Discussion List sponsors:

Get information on over 1700 interactive advertising opportunities,
search by content categories and preview sites using our new online
companion! ** http://www.srds.com/iashp.htm **

-------

Money Minded debuts Oct. 1 on http://homearts.com, the #1 Lifestyle
Site for Women. It's straight talk on personal finance and investing.

-----------------------------------------------------------------------
Online Advertising Discussion List To Unsubscribe send UNSUBSCRIBE
http://www.o-a.com/ to online-ads-request_at_o-a.com

• Archive Home Page
• Search
• Next message: Kevin Leathers: "Re: ONLINE-ADS>> If you list me, I'll list you ..."
• Previous message: Larry D. Thompson: "Re: ONLINE-ADS>> If you list me, I'll list you ..."

With an archive of more than 14,000 postings, since 1996 the Online Advertising Discussion List has been the Internet's leading forum focused on professional discussion of online advertising and online media buying and selling strategies, results, studies, tools, and media coverage. If you wish to join the discussion list, please use this link to sign up on the home page of the Online Advertising Discussion List.