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NONE: Re: ONLINE-ADS>> Ad Banner Payment Methods

Re: ONLINE-ADS>> Ad Banner Payment Methods

Mark J. Welch, Esq. (markwelch_at_ca-probate.com)
Mon, 08 Sep 1997 14:46:57 -0700

At 11:05 AM 9/8/97 -0400, Jeff Freeburg wrote:
> How do other sites arrange for payment from advertisers or
> other business-to-business sponsors?

I sell sponsorship of pages at my site on a quarterly basis,
and I require payment up front. Thus far, some advertisers
have resisted, but ultimately they pay me up front because
they perceive a clear value from my page.

Note that this is distinct from participation in an ad network,
where payments usually follow ad placement by 30-90 days.
In that case, I work only with ad networks who appear
professional and reasonably local (for example, one reason
I was willing to sign on with FlyCast is that they are based in
San Francisco, which is only 30 miles away, so if they broke
their payment promises I could sue them easily).

-- Mark J. Welch, Esq. (510) 462-8483 http://www.ca-probate.com/
-- This message is NOT legal advice, and is NOT confidential.
-- Web Site Banner Ads and Web Counters: http://www.markwelch.com/
-- Small Office / Home Office Consumer: http://www.sohoconsumer.com/

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