Re: ONLINE-ADS>> Economics of Affiliate Networks

Matt Carkci (mcarkci_at_visi.net)
Tue, 9 Sep 1997 10:20:14 +0000

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Tom Gerace wrote:

> We are launching a product today (BFAST) that lets on-line retailers
> create and manage affiliate networks. I am looking for some
> research data to help us market the concept to on-line retailers.

Our magazine (NetProfit Magazine) targets Internet retailers. We have
a section that summarizes studies related to online retailing. Take a
look at http://www.netprofit-mag.com/static/is_main.htm

> Perhaps I should also ask:
> - if you are/were an on-line retailer, would this kind of study
> impact your decision to set-up a network?

>From my dealing with retailers I think that it may help as long as it
is not presented as a study. Give them the data, reasons why the data
is true, and some examples of others that have successfully used your
service.

Matt Carkci (mailto:matt_at_netprofit-mag.com)
Publisher - NetProfit Magazine (http://www.netprofit-mag.com/)
*** The Trade Magazine for Internet Merchants ***

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