Re: ONLINE-ADS>> Ad Banner Payment Methods

Chris Bertchie (chrisb_at_townhall.com)
Tue, 9 Sep 1997 14:10:47 +0000

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Jeff Freeburg wrote:

> How do other sites arrange for payment from advertisers
> or other business-to-business sponsors?

Used to be (back in the old days, last year), payment up front was
the norm. It no longer is - although some sites do want pre-payment
for the first order from an unknown advertiser.

I invoice each Friday for runs that began that week. Many invoice on
a monthly basis. With an extended run, payment must occur within the
first 30 days for the entire run unless monthly billing terms have
been established.

For a sponsorship (which involves design and/or implementation work
on the part of the site), pre-payment or partial pre-payment makes
sense (30% in advance, 30% on acceptance, 30% on launch or at 30
days?).

We will take credit cards, but only because we are set up to do so
for other online transactions. And the advertiser picks up the 3%-to-
6% fee.

If you anticipate a lot of international business, wire transfers
make sense. Less risk of loss (yours, your advertisers') over the
exchange rate. And unless you are working with a major agency, pre-
payment makes sense with an overseas buy. Different laws, different
courts.

Chris Bertchie, Advertising Director
TOWN HALL (townhall.com)
214 Massachusetts Avenue, N.E.
Washington, DC 20002
Phone: 202-608-6019 Fax: 202-544-7330
Email: chrisb_at_townhall.com

The democratic process gets wired at townhall.com!

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