NONE: Re: ONLINE-ADS>> If you list me, I'll list you ...
Re: ONLINE-ADS>> If you list me, I'll list you ...
Bill Irvine (wirvine_at_wolfgroup.com)
Wed, 10 Sep 1997 11:21:28 -0400
> From: Carl Crisostomo <csc_at_mgl.co.uk>
> When I first started looking at web design many years ago now, I had a
> conversation with a very prominent web designer. In his three rules of
> web design he told me that a site will not work without links, because
> if you never link how are going to get anyone to link to you. This is
> the reason why the Internet is fluid and there are no dead ends (apart
> for you page). If information is to be shared we need to link. Calling
> yourself the final destination is a bit big headed and are you telling
> me that there are no fishing sites you can link to without endangering
> your commerce?.
Keep in mind that web "old timers" are from a different era. Relying on two
year old advice for the internet is a little like relying on a book about
television advertising in the 1960's to design a TV campaign today... the
basics may be the same, but execution has evolved.
When the web started, hyper-links were all the rage. It was cool to be able
to reference other peoples work within a page of links in your work. Even
cooler was the ability to write copy which seamlessly integrated links into
the body (a tough trick to this day).
Up until late 1996, cooperative links were a popular means to increase site
traffic. A recognized problem, however, is that the traffic was very often
people just passing through... they had no real interest in content and
were enjoying the novelty of following links.
Inter-site links are much less important today than they used to be...
especially for commercial sites. The average user (I think it was a Jupiter
study) jumps back-and-forth between search engines and content sites. For
commercial sites, cooperative links may actually pose problems as we need
to make sure any linked content compliments that of our clients... also,
content on linked sites may change and end up conflicting with our client's
content.
B i l l I r v i n e
Director Of Interactive Media
Wolf Mansfield Bolling Advertising
T h e W o l f G r o u p
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