Re: ONLINE-ADS>> If you list me, I'll list you ...

Steven Heath (Steven_Heath_at_grey.net)
Thu, 11 Sep 1997 10:15:08 -0700

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Some interesting comments from my post about linking.

However, let me just say this, it may sound arogant but it does not make it
less true:

Who are you to say that not by linking will spell the death of my clients
site?!?!?!?!?!?!

I just love the amount of "advice" kicking around and what "Internet
Culture" is. Well, I have been on the Net since early 93 and in fact I am a
pioneer in Canada/North America in some of its aspects (ask for my resume
if you doubt it).

Now, I do not particular care about anything that does not directly or
indirectly help myself and/or my clients. (some exceptions apply of course
:-) If I tell you all that "Internet Culture" means you use 8 point courier
font and all in UPPER CASE will you all do it with out thinking??

As very few of you even know who my clients are let along what _their_
objectives are. 90% of the current debate is a waste of electrons and CPU
cycles.

We can talk about "in general" or "normally" as much as we want, we all
have opinions and some of us even like to share them :-)

However, for people to say that "Sites that do not take advantage of the
web by hyperlinking to other relative sites become DEAD END SITES" while
knowing nothing about the site is like me saying:

"People that make broad sweeping comments with out knowing anything about the
client, its site or objectives provide as much value to our industry as
pile of dirty socks"

Now that I have that off my chest lets talk about ROI and how it applies to
websites. How do others try to measure it?

Steven Heath
General Manager - Western Division
GreyInteractive Canada

Phone: (604) 687-1001 Email: Steven_Heath_at_grey.net
Web: http://www.grey.net

Canada's only complete Interactive Marketing Agency

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