ONLINE-ADS>> advertising on mailing lists

Carl Flansbaum (carl_at_planetCpub.com)
Fri, 12 Sep 1997 09:51:25 -0700

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Hello All,

One of the many things that my company is involved in is the administration
of about 200 mailing lists specifically to bicycling enthusiasts. There are
approx. 25,000 individuals signed up to these mailing lists, some of which
are very high volume.

Many of the lists were started years ago free of charge, and when we took
over (about a year and a half ago) we vowed to try and keep from
implementing mandatory fees for the subscribers. To that extent, we began
our search for sponsorship and started a voluntary contribution model to
help to financial support the lists.

This has proven to be pretty unsuccessful, and we're now attempting another
option. We've decided to offer "tag line" advertising on each piece of mail
that goes out to the lists (the mail comes in from the poster, our software
puts the tag line advertisement on the footer of the message, and then it
goes out to the rest of the list subscribers). We've calculated that for
the lists that we'd implement this for, there would be 80,000+ impressions
per *day* available.

Has anyone seen a model like this in use? I've seen the voluntary model
(actually I got the idea from a previous advertising list), and I know of
lists that subscribers pay to be on, but nothing like this.

Any ideas or suggestions?

Thanks

Carl Flansbaum
------------------<Planet C Publishing>-----------------
http://planetCpub.com P.O. Box 28208
info_at_planetCpub.com Bellingham, WA 98228
360.715.1288 360.715.0366 (fax)
- Studio C -- Cyber Cyclery -- bikesite -- cycling.org -

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