ONLINE-ADS>> Ad Bytes / September 15, 1997 / issue 31

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Mon, 15 Sep 1997 05:38:48 -0500 (CDT)

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Ad Bytes / September 15, 1997 / issue 31
========================================

Ad Bytes is a weekly supplement to subscribers of The
Online Advertising Discussion list. It profiles news items
relating to online advertising, PR and promotion. Its purpose
is to two-fold:

1.) to keep subscribers informed about current issues in
the field, and
2.) to help spark new topics of discussion.

Subscribe and unsubscribe instructions are at the bottom of this message.

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This week's Online Advertising Discussion List sponsor:

Get information on over 1700 interactive advertising opportunities,
search by content categories and preview sites using our new online
companion! ** http://www.srds.com/iashp.htm **

-------

Money Minded debuts Oct. 1 on http://homearts.com, the #1 Lifestyle
Site for Women. It's straight talk on personal finance and investing.

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In this issue:
==============

IN THE NEWS
Advertising Runs Amok! -- ZDNet
New networks chase per-click ad business -- Ad Age
Ad Network Links Big Sponsors, Small Sites -- Web Week
What Cookies Do and What They Don't -- NYT
Research as PR: Focalink Says Sites... -- Marketing Computers
America Online Fine-Tuning Its Ad Targeting... -- IAR

NEW PRODUCTS, SERVICES, & REPORTS
BFAST-- Be Free Affiliate Serving Technology

IN THE NEWS
-----------

Advertising Runs Amok! How Web Marketers Are Killing the Goose Before It
Has Laid the Golden Egg
ZDNet
http://www4.zdnet.com/anchordesk/story/story_1232.html

Ziff-Davis' Jesse Berst gives his view on the new trend towards "in-your-face" web ads.

==============

New networks chase per-click ad business
Ad Age
http://www.adage.com/interactive/articles/19970908/article2.html

Here is an overview of two new players in the pay-per-click ad business - Aaddzz and ValueClick.

==============

Ad Network Links Big Sponsors, Small Sites
Web Week
http://www.webweek.com/current/markcomm/19970908-links.html

Yet another twist on the ad network model by a company called Real Media. Its called custom media buying.

==============

What Cookies Do and What They Don't
NYT
http://www.nytimes.com/library/cyber/under/091097under-tacy.html

Great article that dispels the misinformation going around about cookies.

==============

Research as PR: Focalink Says Sites Shun Eye-Candy Ads
Marketing Computers
http://www.marketingcomputers.com/news/9709/09_03.html

With its MarketMatch service - a database of 900 Web sites that sell ads - Focalink is sitting on data that has a ton both research and PR value.

==============

America Online Fine-Tuning Its Ad Targeting Capability
IAR
http://www.internetnews.com/IAR/1997/09/1205-aol.html

It seems AOL knows more about its audience than any other online resource. And before the end of the year they will use the knowledge to start targeting ads.

NEW PRODUCTS, SERVICES, & REPORTS
---------------------------------

BFAST-- Be Free Affiliate Serving Technology
http://www.befree.com
BFAST allows on-line retailers to create and manage affiliate networks.

----------------------------------------------------------------------
This week's Online Advertising Discussion List sponsor:

Get information on over 1700 interactive advertising opportunities,
search by content categories and preview sites using our new online
companion! ** http://www.srds.com/iashp.htm **

-------

Money Minded debuts Oct. 1 on http://homearts.com, the #1 Lifestyle
Site for Women. It's straight talk on personal finance and investing.

----------------------------------------------------------------------

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